What's New
UX Improvement
App Description
The official app for the swimwear and lingerie brand - Tula
I opened TULA in 2013 when I was 21 years old.
I will never forget the day I went to the sea and someone sat next to me in the same swimsuit, and everyone who knows me knows how much I love being unique and special. A day later everything changed, I decided that my life's mission was to bring our beautiful Eretz Israel unique, comfort and quality!
My luck came from a background of designers and seamstresses at home, and a great curiosity.
I did a lot of market research and realized that the swimwear field in Israel was not developed at all which made the whole situation a little harder for me! It was hard to find sewing seams and quality fabrics I was looking for!
It just gave me more drive to succeed, and I started my life's mission, as it was very difficult to find a swimsuit to fit my size. Larger upper part and narrower lower part. In Israel, it was not acceptable then to do MIX & MATCH
I started taking information from everyone I could, sleepless nights, unraveling swimsuits, sketching and recruiting as much as I could!
And so TULA was created from the idea of allowing it to buy different sizes, especially in Israel, the body of women is really far from proportionate and most women wear different sizes at the top from the bottom. In order to allow it to be unique!
I worked hard to find the most flattering cut on the woman's body that would fit into any structure and make it feel comfortable!
I flew in search of the highest quality fabrics in the world. All swimwear is made and sewn in Israel with great love for the country and to support the Israeli textile market.
We work with the greatest graphic artists to create branded prints.
We created special packaging to create a perfect shopping experience.
Each item is sewn with lots of love for the profession! Sure you'll love him the way I love
iPhone Screenshots
(click to enlarge)
App Changes
- July 15, 2020 Initial release
- October 23, 2020 New version 1.2
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