This week, July 25-29, the freemium/free to play revolution continued as Carter Dotson explored the recent decrease in premium game revenue on the App Store. Dotson writes, "Not only are free to play games now becoming the biggest source of revenue for games on the App Store, they’re also potentially more open for competition. The top 10 publishers of free games account for 27% of the total downloads of the top 300 free games, versus the top 10 publishers of the top 300 paid games generating 54% of those downloads, and one of those publishers is one-man developer Andreas Illiger of Tiny Wings fame.
Read the full story here.
Over at 148apps.biz, Sharon L. Cohen explored app developer's needs for solid, substantive analytics, and suggested Chomp as a good source: "The latest Chomp stats...provide continued insights into the way that users are searching for apps. Previously, 148apps.biz reported that fewer and fewer queries are for specific app names: For every one hundred searches, only nine were for the name of an application. This statistic flopped in May. 'Compared to April, the ratio of non-app name versus name queries shifted 9% in favor of name searches.' Ah, the fickleness of users. The moral of this story is continue to place an emphasis on key words and search engine optimization including brand promotion. In other words, cover all your bases."
GiggleApps reviewed Creative Genius on the Go, an app designed to stretch kids' imaginations, even as they are trapped in the back seat during long trips: "This app offers 150 different scenarios for everyone to consider: 50 'What Ifs?' that prompt the players to describe how the impossible may be possible; 50 'Imagine That,' which are mind-stretching challenges for boosting brainpower and relieving boredom and screams from the back seat, and 50 'Wack-tivities,' or silly diversions for when everyone is tired and can’t wait to stop at a hotel and get something to eat."