148Apps.com is the premiere iPhone and iPod Touch applications reviews and news site. We like to call it the best iPhone app site this side of Mars. Our community is passionate about the iPhone, the iPod Touch, and the applications for them. Our readers visit us daily to find out what new and exciting iPhone applications are available. Because of this you are certain that your ads are being seen, repeatedly, by your target audience, iPhone app users.

We’ve seen tremendous growth since our launch in July, 2008. With our network we can help get the word out about your iPhone application quickly to our passionate audience with a variety of advertising opportunities.

Site Statistics

Our average reader is male (65%) between the ages of 18 and 49 (73%) with a college degree (61%) from the United States (52%). 148Apps.com receives nearly 2 million page views per month from 200,000+ unique visitors. (8/2009)

Premiere Ad Placements

For the best exposure for your ads, we suggest out top of page, run of site 728×90 ad placement (see the green box in the diagram to the right marked (A)). This can also be combined with a site wrap giving you the access to brand the background and wrap the main content cell of the site with your branding (black background on the diagrams to the right can be replaced with your branding).

Top of site banner and page wraps are sold on a weekly basis and discounts are available for multi-week buys.

For more information on our premiere placements, please contact advertising@148apps.com for a media kit.

RSS Feed Sponsorship

Our main RSS feed only has a single advertisement item per week. This is a sponsorship where we post one clearly marked sponsored RSS feed item with a single screenshot that talk about and links to an app. Due to this, this is a fairly exclusive and your ad won’t see any interference from other ads.

For more information about the RSS feed sponsorship or to reserver a week, please contact advertising@148apps.com.

Display Advertising

The majority of the available standard display ads are sold on a monthly basis through a third party site, BuySellAds. We try to balance the pricing based on the actual impressions given at the $1-$3 eCPM rate depending on the ad zone. Due to this, prices and the number of ads in rotation may change monthly as traffic grows.

Feature Apps Sidebar Zones This ad zone comprises two sub zones and shows up in the right hand side bar of all pages other than our forum. The two different sub zones available are static and rotating. Ads placed in the static zone are shown above the rotating zone. The ads in the static zone receive a much higher number of page views thus are priced reasonable higher though at a lower eCPM than the rotating zone.

With the static placement, your ad will display on all page views where this zone exists. (See zone marked (B) to the right)

With the rotating placement, your add will display in approximately 1/3 of the page views where this zone exists. (See zone marked (C) to the right)

For current prices and availability please see our listing on BuySellAds and look for the Featured Apps Sidebar Static and Rotating zones.

Second Level Top of Sidebar This zone is one of the best values as it allows a large eye catching banner near the top of the page. This is a rotating zone with multiple ads rotating through a single ad zone. The number ads in rotation will vary but the target is around a $2.50 eCPM. This zone is only on secondary pages and is marked (E) on the diagram to the right.

For current prices and availability please see our listing on BuySellAds and look for the Secondary Top of Sidebar zone.

Lower Ad Placements To still keep some placements available for lower budgets, we offer some zones that are lower down on the page. While these placements receive fewer impressions, they are a great way to get started with advertising on 148Apps.

On secondary editorial pages we offer a 300×250 lower right rotating ad zone marked as (F) to the right.

To purchase any of these display ad zones for 148Apps.com or get on the waiting list, please see our listing on BuySellAds.

Other Promotional Opportunities at 148Apps

If there’s some special arrangement you’d like to make with regard to advertising on the site, please let us know. Some of the promotions we’ve done in the past involve hosting contests, giveaways, Twitter and Facebook promotions, and other promotions in partnership with developers and accessory manufacturers.

Please note that we maintain a strict firewall between our editorial and business sides of our site per our founding membership in the O.A.T.S. professional organization.

Promo Code Contests

We were the first site to use Twitter to help raise awareness and excitement about applications by holding contests and distributing promo codes for applications via our Twitter stream. Unfortunately that has become very time consuming and we no longer do that. You are more than welcome to use our forum to publicize your app release with promo code contests though — for more information on using our forum for promo codes promotions, please see the promo codes page.

Questions?

If you have any questions or comments on our advertising opportunities on 148Apps, please feel free to contact us at advertising@148apps.com