Remember the good old days when your dad would want to show off how cute you were. Whenever he could get the chance he’d whip out his wallet and that accordion style photo holder would flop out with a dozen embarrassing photos…well today’s kids have it even worse. Think about it, with an iPhone the parents of today can walk around with over a decade of snap shots in their pocket just waiting to embarrass their 25 year old son with…no, I’m not bitter!

To make matters worse, not only can they whip them out at a moments notice but now they can share a copy of them with anyone on the spot simply via MMS or e-mail. If you’re not familiar with this, it can be easily done from the Photos application. Clicking on the arrow in the lower left corner of the Album View will bring up 3 options. “Share,” “Copy,” and “Delete.” Next you’re able to select up to 5 photos and by tapping on the Share icon you’re can choose either “MMS” or “Email.” Quick, simple and to the point, right? But what if you have 12 or more photos you’d like to share, is your only answer going back and forth creating 3 separate e-mails? Nope, here’s your trick: Copy. By selecting the Copy option instead of the Share your iPhone will allow you to select as many as you like and paste them in a new blank e-mail all at once. This can be a handy little time saver but there are some restrictions. For starters it won’t work for MMS and also the number of photos you can send in a single e-mail is limited by how large of a message your provider will allow you to send. Oh and BTW, this trick does not work with videos either.

Now if you’re a parent, go forth and embarrass away with all of those priceless photos. If you’re the victim…I mean child in this disastrous scenario well then I’m sorry. But do take some comfort in the knowledge that someday you’ll probably be sharing your kid’s holograms via text.

We first saw Agharta’s Rogue Planet at WWDC, but then it vanished into thin air. What was once expected to be a July release soon became a question mark, but behind the scenes, Agharta and Gameloft were getting together to make Rogue Planet all that it could be. Well now that the possibly soon to be classic turn based strategy game is soon to be released, we talked to Aurelien Kerbeci, CEO of Agharta Studios, about the game and and all the buzz around it. Enjoy the interview!
Continue reading 4Q Interview: Gameloft – Rogue Planet »

Boys vs. Girls
After learning yesterday that girls, in Steve’s world, should be doing math flash cards, I was welcomed to the ‘Apps For Boys’ iTunes essentials page today. With awesome (monster trucks!) on top of awesome (Transformers!) apps on the page, we, as a gender, are also supposed to be doing math. Ah, but there is a difference. I’m writing this with the assumption that the “Apps For Boys/Girls” pages are written for smaller kids and not high-schoolers. My sister calls them ‘tweens’… whatever that means.

Looking at the description of the math apps that are assigned to the genders, I see one very obvious difference. If you look at ‘Math Flash Cards’ the math app recommended for girls, it says that “Math Flash Cards is a fun to use math drill application that looks just like paper flash cards. This app is perfect for your kids to help keep their skills tuned over the summer.” Sure, that’s great… stay fresh over the summer. Perfect, Summer is only what, a year away? The boys on the other hand were given Mathemagics – Mental Math Tricks, which, in its description lets you, “Prepare for the math section on the SAT, PSAT, ACT, GRE, GMAT, MCAT, or any other standardized test. Don’t waste time with a calculator on the few tests that allow them. Use Mathemagics as a tutor to quicken up your test taking abilities.”

Wow, so good luck girls… with your silly flash cards. We’ll be studying for the GRE at age 11.

Mathemagics - Mental Math Tricks

Category: Education / Educational
Released: 2009-03-03
Price: $1.99

Unity and Storm 8
Yesterday, I posted an article about Ranvensword that mentioned Storm 8 in a negative light. I got an e-mail rather quickly explaining the situation. Here’s part of the post on their forum that explains the situation.

Here’s the background: You may recall that in August 2009, some users noted that Storm8 games contained software code that for some users collected mobile phone numbers upon opening the application for our massively multiplayer online role‐playing games (MMORPGs). However, Storm8 was not using those numbers for any purpose. Nor did we ever provide them to any other company.

We determined that these numbers were being collected as the result of legacy code (old, obsolete code) in the games. The legacy code had been included early in the software development process as a potential way for Storm8 to identify specific devices; however, we later determined it was more suitable to use the device’s Unique Device ID instead. Once Storm8 was alerted to this issue in August, we immediately took voluntary, proactive steps to satisfy our user community and we quickly made available updated versions of our games without that legacy code.

Storm8 greatly values its relationships with its millions of users and with Apple, and our goal is to continue making our exciting gaming experience available. We know that users are continuing to play Storm8 games, but need the ability to access the iTunes store to upgrade the applications in order for Storm8 to best serve our user community. We are actively working with Apple to help resolve these issues, and will keep you informed.

In short: Current game versions do not download, store or use iPhone® telephone numbers when a game is opened, and Storm8 has no plans to download, store or use iPhone® numbers in the future unless the user expressly authorized the download in advance. We are committed to continuously enhancing your gaming experience and customer satisfaction through planned new launches and ongoing upgrades.

So kids, buy your Storm8 games without worry. ‘Zombies Live” wants you!

Toxic
The Holy Grail for an average developer is to get on the front page of the App Store. Developers can plug away for countless hours on their masterpiece, only to have Apple put their rival app on the front page, making it the clear cut champ. So with thousands of developers just praying for the day that they will reach the front page, how do you think they feel today. What happened today you ask? Today was the day that I went to the page, and in the huge scrolling screen at the top, saw ‘It’s Britney!’. I don’t even want to go into the details of the app… I just want to shake my head in shame. Sorry struggling devs, your hard work is just no match for Britney Spears.

It's Britney!

Category: Music
Released: 2009-11-15
Price: $1.99

Potter fans, rejoice: the first official Harry Potter app has been released to the App Store. iDevice-owning Muggles can grab the app and be Sorted by the Sorting Hat, receive a wand at Olivander’s, and then be instructed in the basics of dueling whilst earning points for their House. If this sounds familiar…then, yes, it’s because it is similar to previous online offerings from Warner Bros. What makes this app so intriguing, however, is its focus on dueling…specifically, multiplayer duels over both Bluetooth and WiFi.

Yes, that’s right; dueling. While the app will allow you to challenge an AI opponent, whipping your friend in a digital duel is undoubtedly better, and I can’t wait to test this one out. Fledgling wizards can currently learn up to 14 spells, and the examples given are old favorites: Stupefy!, Expecto Patronum!, Expelliarmus!, and so on. Spells are unleashed with hand gestures and sent between devices. I can’t think of a better platform for a handheld duel, especially given the iPhone’s accelerometer.

Rounding out the offering are a slew of appreciated extras: Facebook Connect, player stats pages, House rankings, and Hogwarts-wide leaderboards. Warner Bros. is obviously attempting to foster some competitive spirit between friends.

It’s worth noting that Harry Potter: Spells isn’t targeted at the 99-cent crowd; the app is selling for $4.99. We’ll have a review up in a few days with our recommendation, but for now, more information can be found at http://harrypotterspellsapp.com/.

Touch Pets Dogs is ngmoco:)’s newest causual app, has been causing quite a stir in the app world. Being one of the first “pay to play more” apps, the iTunes reviews have been quite mixes, with half being extremely positive siting the great gameplay and half hating it because of the game imposed limited playtime. Being the big app at the moment, we sent some questions to Andrew Stern of Stumptown Game Machine, who worked with ngmoco:) to create Touch Pets Dogs. Being the previous creator of Vitual Dogz, Catz, Babyz, and now Touch Pets Dogs, Andrew may be the top virtual animal mind in the world.
Continue reading 4Q Interview: ngmoco:) – Touch Pets Dogs »

No iPhone?
As I said in MMAHQ last week, I am in Sugar Land, TX for the month of November, living it up with the townies. For those of you who don’t know, Sugar Land is the anchor suburb of the Houston-Sugar Land-Baytown metro area, and was rated by CNN/Money as the third best city in the United States. You would think that in a well to do suburb with a ton of kids, you would see an insane number of iPhones. I live in Phoenix most of the year, and everyone I know there has an iPhone (maybe because they all work or worked at various Apple Stores…). Not seeing someone with an iPhone is almost confusing to me. I mean, how in the world would I communicate with people without it. Some people claim that using the phone feature is the answer, but their 20th century thought process is as foreign an idea to me as cheese on apple pie.

I’m rambling… it’s a bad habit. So, to get to the point, I’ve discovered that nobody in Sugar Land, except for my dad (who still can’t grasp the concept of an app), has an iPhone. Something is wrong, and I can really only think of two people to blame. Being a Sugar Land native, I of course blame myself first, but the real culprit is the local Apple Store in the First Colony Mall. The recently red-shirted Apple employees need to step up their game and pump out some iPhones! The gauntlet is thrown. Tell every Apple employee you know to shoot an email to the store manager over there so that they know that they need to be on their A-game.

Unity?
I was sad to hear Friday that Ravensword, Chillingo’s new, amazing looking RPG/adventure game, along with a bunch of other games that were made with the Unity engine, were rejected from the App Store. The official word is that,

Ravensword like many other Unity games have found themselves caught in the crossfire between Apple, Storm8, and API calls which exist inside of all Unity games. The same APIs were used by iMobsters developer Storm8 to solicit contact information from players. While Ravensword and other Unity-built games do not collect information from users, Apple rejected the game and others as a measure to prevent such from happening again.

Fortunately for us, the API’s have been removed and the game has been resubmitted. Hopefully we’ll see its release soon… I’m itching to play.

Who Wants To Go To The Probowl?
Gameloft, to coincide with the NFL season that is well underway, launched an “NFL 2010 Twitter League Contest”. According to the email I received, “NFL fans need to answer trivia questions on this site: http://www.nfl2010game.com/TwitterLeague/
Contest Details on YouTube: http://www.youtube.com/watch?v=AsVX4Hq5ahY”.

Typically, contests like this amount to very little, but the 1st place winner gets 2 tickets to the Pro Bowl, plus airfare and hotel accommodations in Miami. I think that a 148apps reader should win it. Let me know if you do.

NFL 2010

Our Rating: :: PLAYOFF CONTENDER

Category: Games / Sports
Released: 2009-08-06
Price: $2.99

Metallica Mad
Knowing how much Metallica hates pirates (remember Napster?), I wonder how mad they are about pirates in the App Store. Do you think that they even know that they have an app?

Metallica Revenge

Category: Games / Music
Released: 2009-10-27
Price: $4.99

This Weeks Sign of the Apocalypse
The new “Apps For Girls” iTunes essentials page makes me laugh. I totally understand the need for the market to open up to girls, but what really qualifies as an app for a girl. According to Apple, girls are interested in only a few things: puppies/kittens, looking like a princess, and math. Wait, what was that? Math? Yes ma’am, on the list of “Apps For Girls” lies ‘Math Flash Cards’, a “fun to use math drill application”.

So while the boys of the world are playing Doom while trying to sound like T-Pain, the girls are going to be looking like princesses while learning math. I’m not sure where this is going, but it sounds to me like an evil scheme concocted in Pinkie and the Brain.

Math Flash Cards

Category: Education / Educational
Released: 2008-12-12
Price: $0.99

I Just Can’t Drop It
I’d love to know how ‘Math Flash Cards’ got onto this list. Imagine… you’ve created yourself this great math drill app, targeted towards school kids of all genders. You sell a few apps on the store, and then Apple calls you with a great opportunity. “Hi One Moxie, this is Apple, we’d love to put your app in the “Apps For Girls” list.”

The End

If there’s one persistent problem with the iPhone, it’s its desirability as a device. That shiny black and glass fascia, and user intuitive software really does appeal to us. Unfortunately, most of the time it also appeals to a different group of people. A group of people with the sole intention to steal. With the introduction of Mobile Me, we saw Apple try to combat this age-old situation, introducing for every one of it’s users the ability to track their devices, directly from their online account from anywhere on the globe.

Before Apple showed it’s hand though, there was one prolific company who were set on making tracking stolen devices – specifically iPhone’s and Macintosh computers – their sole business. That company was of course Belgium-based software developers, Obicule. When their security software, Undercover, came to the iPhone, it hit the mainstream. But there were also the usual critics. See, the problem was that the software would only work as intended if the actual application was open on the stolen device. Today, Obicule are announcing what they deem to be a major update to Undercover for iPhone, version 1.5, and sees this exact launch-to-function issue, resolved. In a stark move, this update now adds adding the ability to remotely open the app on the stolen device.

So, How does it work? Well, Obicule have revealed that harnessing a clever use of push notifications, the user can remotely send the stolen device a push notification alert, (rather similar to ‘Find My iPhone’ on Mobile Me), therefore been able to ensure that the owner of the device can remotely open the application, allowing the tracking of the device. Upon registration at the Undercover Center, you’ll be able to access your ‘Undercover’ account online, from anywhere, and once the app is activated, this account will store the devices location and IP information, allowing you to track it under the radar.

To me, this update from the company really proves the true potential of and how powerful Apple’s Push Notification Service can be; and that if more developers put their mind to it, the service could in fact be used for more than just status updates and alerts. It seems the update is already live on the App Store, so if you are an Undercover user, I say go and grab it!

Universal Studios Home Entertainment have today announced their plans to offer next generation user interactivity on a selection of their upcoming Blu-ray titles. Arriving this coming holiday season, the studio will be focusing on bringing a variety of special features targeted for (and which will integrate exclusively with) both the Apple iPhone, and iPod touch. So, I bet you’re wondering what titles can be expect this functionality on? There are five new and upcoming titles, all on Blu-ray, which we’ll see include these special interactive experiences. These include: Bruno, Funny People, 9, American Pie Presents: The Book of Love, Public Enemies, and Inglourious Basterds.

Split up into two main sectors, this new announcement sees Universal as an entertainment studio shift focus into the iPhone space, and equally importantly at the same time, jump on the ever-changing, ever-evolving social networking band-wagon.

The first of Universal’s announcements is pocket BLU. Described as ‘Groundbreaking,’ this free application will connect through Wi-Fi to any network capable Blu-ray player, and will extend the Blu-ray experience in an variety of new and exciting ways.

Feature extensions to your Blu-ray experience will include the following:

An Advanced Remote Control. Not only is Universal Studios set on extending your visual Blu-ray experience, it seems they also want to enhance the the way you interact with it. Pocket BLU™ will see the introduction of a sleek, elegant new way to operate your Blu-ray™ player. You’ll be able to navigate through menus, playback and BD-Live™ functions with ease, straight from your iPhone or iPod touch.

Continue reading Universal Studios Announces Next Gen Blu-ray Interactivity. iPhone (and iPod touch) To Play BIG Part. »

**UPDATE** Apparently the new iPod touch ring-out system Apple will be trying in it’s retail stores this holiday season will also be using the Pogo Sketch Stylus for capturing signatures.

Let’s take a brief look back at the epic but short lived war that was started with the “Yuck” heard around the world spoken by Steve himself when he first proclaimed “Nobody wants a stylus.” I still remember the mass outcry of horror and disbelief from Palm and Windows Mobile users world over as they prepared to dig into their trenches. I, being a long time Mac addict, was amongst the first to enlist on Apple’s side and purchased the original iPhone on 7.11.09 (yes folks, this was pre-app store). The next 5 months consisted of allowing skeptics, wether I was on a plane, at a hockey game, or even in the movies, to sit there and play with my phone as if it were a toy. Quickly the tides turned and by the holiday season of ‘07, just less than a year since the iPhone was announced, the war was all but over. With every major phone manufacturer announcing or selling their own non-stylus driven touch screen phone the stylus appeared to be dead. And yet here I sit in disbelief as I hold a stylus made for the iPhone…
Continue reading Pogo Stylus »

Because the App Store is growing at such an alarming rate, and our poor little hands can only type so fast, 148apps is looking for a new staff writer. We’re looking for someone who isn’t afraid to give an honest opinion, absolutely loves the App Store, and is willing and capable to pump out articles on a semi-regular schedule.

Experience is not necessarily a a requirement (but it helps), as we are much more interested in writing clarity, accuracy, and enthusiasm. To apply, we just need three (3) things.

1. A short blurb about yourself so we can get to know you.

2. An answer to the question, “How much time you can commit to writing for 148apps?”

3. A 500-1000 word sample review. Choose any app you want… it’s the quality of writing that we’re looking for.

Send the above info to chris.hall at 148apps.com with the subject ‘Writing Position’.

This may be the coolest job ever, as we are actually going to pay you (real money, I promise) to use iPhone apps, so please give us a bit of time to read through all of the applications

A little while ago I got the heads up on a small startup iPhone development studio based just up the road from me, in Liverpool (UK). Consisting of a team of both iPhone developers and 3D designers, Kisky Media have come up with a unique and interesting concept. Debuting this December, Little World Gifts will become a virtual ‘Gifting’ system for iPhone (and iPod touch) which will allow you to pick out, buy and send exclusive rich 3D interactive gifts to a special someone. The app will work off in-app purchasing, and each gift received or sent will be downloaded straight into the app itself.

Sending an gift to someone else’s iPhone is as easy as tapping the item, setting a delivery time, and hitting ‘Done’. Received a gift from someone else? You can store and organise your gifts too, on your own virtual shelve. Talking to the startup, the idea behind Little World Gifts is basically to let people experience ‘gifts’ in a more interactive and visually pleasing way, beating the static 2D object approach.

Over the weekend I got the chance to speak to Jonathan Deamer, community and communications manager at Kisky Media exclusively about the new service, to ask just what was Little World Gifts, how he and the team at Kisky Media thinks this concept might affect the App Store and its users in the future, and a little more about Kisky Media in general. Enjoy!

Continue reading Exclusive First Look: ‘Little World Gifts’. An Interview with Jonathan Deamer. »

Food For Thought
Over the past few weeks/months/years, I’ve heard a good deal of rumors regarding the iPhone going to other carriers such as Verizon, or maybe even T-Mobile. I’m not here to debate whether or not this will happen, but whether such a change would be good for the App Store. With more and more people being exposed to the iPhone, we’ll see more and more people buying apps, creating a huge market base for developers. Here’s where it gets tricky though. With more and more people buying apps, will the larger companies (EA, Gameloft) start putting real advertising money into the system, only to edge out the small guys? There was a time, not all that long ago, where indie devs, many of which are developing for the iPhone today, were creating PC games.

I don’t want to create a ruckus or anything, but I just hope that you remember the little guys out there. The revenue numbers are all pointing towards an EA domination, but there are some really great small dev apps out there fighting it out in a 99 cent low bid war. Buy some apps… heck, go crazy and buy some $2 apps, the devs would certainly appreciate it.

Life Consuming
I’m spending the month of November in Sugar Land, TX, my hometown, because I have a job that lets me make interesting life decisions… such as this one. I was on the way to dinner with my mom the other night when I got a push notification for Words With Friends. I figured that I’d just let it go. Then I got another… and then another. Soon, I was enveloped in 8 Scrabble games, forgetting about all life around me. At first I claimed that it was all part of my job, but after cheering out loud because of placing a 105 point word against Bonnie (she’s still winning the game… it’s driving me insane!), my mom gave me the evil eye that only a mother could give. I now realize that I am officially obsessed, and had to take Sunday off, so I’m very sorry for all of those who have been waiting 30+ hours for me to take my turn.

Needless to say, you should go and purchase Words With Friends right now. I’m always up for a good game (Chris148apps), but if you want to truly experience life on the edge, play Bonnie (bonniee).

Words With Friends

Our Rating: :: ADDICTING

Category: Games / Word
Released: 2009-07-19
Price: $2.99

I Like Jelly!
If you didn’t realize yet, Jelly Car is the #1 app in the App Store, both in sales and revenue. Being a 99 cent app, it had to of sold a mess of copies to beat out Rock Band in revenue, so good for Walaber… wait…what?!?! Disney? Walt Disney? Disney of Miley Cyrus and to a lesser extent Mickey Mouse fame? Yes sir. The guys at Walaber must’ve made some fat loot on that deal.

JellyCar 2

Category: Games / Arcade
Released: 2009-11-07
Price: $0.99

This Weeks Sign of the Apocolypse
Wal-Mart. No, it’s not the fact that there is a free (talk about rolling back prices) Wal-Mart app out that inexplicably cracked the top 10, but it’s the fact that there are enough iDevice fans that would download such a thing.

Due to its alarming popularity, the app has been bombarded with bad reviews in iTunes, leading one kind soul named Doccowboy to write, “Rate the app, not the company. This is not a place for people to be on your soapboxes.” He then went on to give the app 3 stars without writing anything about the app. Mr. Doccowboy, sir, I think you just bypassed reviewing the app and reviewed your own soapbox comment. I don’t want to pick on you, but there is an above average chance that you resemble the man below.

Stay classy my iDevice touting friends.

The More You Know
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Jailbreaking can give you access to some awesome things. I’ve been holding out—it’s such a hassle to do all the requisite research and retrieve my Sync cable from under the bed—but this latest announcement might push me over the edge. Developer ZodTTD is working on an N64 emulator for the iPhone 3GS and 3rd-gen iPod Touch!

ZodTTD has quite the resume: he’s already created a few App Store games as well as a number of ports for the iPhone, including original games like Quake and emulators for the GameBoy Advance, Sony PlayStation 1, and Super Nintendo. Porting the N64 seems like a logical next step. Apple needed to produce better hardware, however, before the programmer decided to tackle the system. Speaking of the iPhone 3GS and the 3rd-gen iPod Touch, he wrote, “They’re the fastest Apple handhelds in term of raw CPU performance.” There are also a few other technical details that make the 3rd-gen iPod Touch and iPhone 3GS superior to their cousins, and thus the emulator is designed to work for them alone. (Note that the current 8GB iPod Touch model is apparently equivalent to a 2nd-gen iTouch, while the 16GB and 32GB models sport the faster performance.)

Needless to say, there are plenty of iPhone users who’d love to get Mario or Link in the palm of their hand, but since Apple and Nintendo are nudging closer and closer to direct competition for the handheld gaming market, any official ports of Nintendo titles are highly unlikely. The reason why I talked about jailbreaking? The N64 emulator isn’t headed into the App Store, as both Nintendo and Apple are likely to frown upon it. Instead, it will likely be released through App Store competitor Cydia. Non-jailbroken iPhones can’t access the unofficial store.

Details on ZodTTD’s emulator are scarce—he says he wants to “balance the hype” and won’t promise top-notch game performance—but excitement is building nevertheless. “Things look good for this project,” he writes in his post, and “you may soon see N64 on your favorite Apple device.”

There are still some caveats to be worked out. Controls, for example, will be a tough nut to crack correctly—while the GameBoy’s controls make sense as on-screen overlays, the N64 had many more buttons, as well as the joystick. Check out the original post for more information or to suggest solutions to the problem of controls.

Camden, London based iPhone development studio Origin8 has announced that to celebrate this years Bomfire night here in the UK, they’re launching a special offer in which the first edition to their tower defense series, Sentinel: Mars Defense, will be discounted. Starting today, November 5th at 6PM GMT and originally priced at $0.99, Sentinel: Mars Defense will be FREE for a whole week!

“It’s Bonfire Night in the UK, and the thoughts of the nation turn toward really big explosions. Thanks to London-based development studio Origin8, iPhone/iPod Touch gamers worldwide can share in the joy of blowing things up today, as their breakout sci fi strategy game “Sentinel: Mars Defense” will be FREE for a week from 6PM GMT.”

Originally released in February of this year, and in case you’re not familiar with the game, Sentinel: Mars Defense is a 2D tower defense game which brings with it fully immersive 2D (but with sort of a 3D-effect) graphics. The game is centered around stopping ‘waves’ of creeps from reaching an end point. Along the way to aid you in this battle you’ll have to use different powered space-like weapons, each with their own specialties and strong points. The aim is to destroy all alien lifeforms, before they have to reach a series of ‘gates’. If your end defenses are destroyed, it’s game over.

Sentinel: Mars Defense has been described as: Incredible, with stellar graphics, and a great amount of ‘content’ in-game. Having played the game myself, I can add to the fact that that it was definitely worth it at the low price of $0.99, but now you don’t have any excuse. Sentinel: Mars Defense is now FREE, and I highly recommend you go and snap it up!

Update: While the offer doesn’t seem to have started yet, it’s well and truly past 6PM here in the UK, so I’m sure we can expect the change to propagate to the App Store soon!

Sentinel: Mars Defense

Our Rating: :: STELLAR

Category: Games / Action
Released: 2009-02-27
Price: $0.99

Ryan posted earlier last week about Apple’s growing pains. Yes, Apple has approved over 100,000 apps, and we’re long since past the 2 billion download milestone, which is great. But alongside the explosive growth in the App Store has come explosive growth in another, not entirely unexpected direction: piracy.

I’m not going to pretend that piracy is a new or even an unusual phenomenon. Grabbing the latest album or movie off of the internet takes about as much effort as wiggling your pinky finger. But App Store piracy is a bit unique. First of all, we’re hearing a lot more indie developers speaking out about it. And secondly, those developers are extremely restricted in what preventative measures they can take, thanks in no small part to Apple.

The real power is in the numbers. Recently, Fishlabs reported that they experienced first-day piracy rates of 95% for Rally Master Pro. This is far from unusual; Smells Like Donkey claimed to experience rates as high as 90% in the week following the release of their newest game, Tap Fu, and ngmoco regularly experiences first-week rates of 50-90%. These rates decrease over time as pirates lose interests and more legitimate customers download the game, but indie developers are hit the hardest, with many enduring lasting piracy rates around 50%. Worst of all, hotly anticipated apps are cracked not within hours, but within moments of their release.

Needless to say, many are frustrated. Smells Like Donkey wrote that they felt “totally screwed over” after seeing just how rampant piracy was. And who can blame them? There aren’t many viable ways to protect applications.

Developers can attempt to check for pirated apps, but they often feel compelled to tread lightly. There’s nothing worse for PR than blocking a legitimate customer after a piracy check generates a “false positive.” (I.e., a genuine buyer gets mistaken for a pirate.) In the App Store, word of mouth is often what makes or breaks a game. Some insert pop-up notifications when a pirated app is detected, asking the user to buy a legal copy of the application, while others revert their games to a “lite” mode; most are loathe to permanently disable the apps.

Continue reading App Piracy and Why Apple Needs to Help »