Starting today, iOS users that subscribe to Sprout TV network will have access to the station on their mobile devices via the new Sprout NOW app. Sprout is a 24-hour network dedicated to preschoolers, and Sprout NOW is part of parent network NBCUniversal’s TV Everywhere Initiative; access authentication will be required.

Says Ron Lamprecht, EVP NBCUniversal Digital Distribution, “Sprout NOW is yet another example of NBCUniversal’s commitment to TV Everywhere, engaging viewers with quality content on multiple platforms. Sprout is now among many of NBCUniversal’s valued networks that offer content to its distribution partners and our viewers wherever and whenever they want it.”

The Sprout NOW app is available for free on the App Store.

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