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NBCUniversal Unveils Sprout NOW App for iOS Devices as Part of its TV Everywhere Strategy.

Posted by Tre Lawrence on February 27th, 2014
+ Universal App - Designed for iPhone and iPad

Starting today, iOS users that subscribe to Sprout TV network will have access to the station on their mobile devices via the new Sprout NOW app. Sprout is a 24-hour network dedicated to preschoolers, and Sprout NOW is part of parent network NBCUniversal's TV Everywhere Initiative; access authentication will be required.

Says Ron Lamprecht, EVP NBCUniversal Digital Distribution, "Sprout NOW is yet another example of NBCUniversal's commitment to TV Everywhere, engaging viewers with quality content on multiple platforms. Sprout is now among many of NBCUniversal's valued networks that offer content to its distribution partners and our viewers wherever and whenever they want it."

The Sprout NOW app is available for free on the App Store.

Sprout - Pregnancy Essentials Review

Posted by Nina Ignaczak on July 19th, 2010
+ Universal App - Designed for iPhone and iPad

This pricey pregnancy app packs a wallop in terms of content and utility- it includes virtually everything a novice prego needs to track, record, and plan for each unfolding detail of the miracle of life growing within. The mom-to-be sets up a profile which includes the name and sex of the baby (I Don't Know is an option), as well as a due date. The My Baby section features a weekly photo-realistic, computer-generated image illustrating fetal appearance, complete with text descriptions of key aspects of development. Several of the images include 3D rotation functionality, allowing mommy to turn and spin baby to view from all angles with the flick of a finger.

The Doctor Says section provides detailed textual overview of development and tips for self-care for the given week of pregnancy. An organizer section is also included, featuring an M.D Visit Planner, To Do list, Newborn Essentials shopping list, and, of course, the inevitable Hospital Bag packing list (do people really pack these bags??).

Possibly the niftiest component of the app is the suite of tools included- a weight tracker (much slicker than the Excel spreadsheet I used), a kick counter, and contraction timer. The kick counter in particular I would have found useful during pregnancy: just hit start and touch the kick button every time that little bundle of joy elbows you in the ribs. When done you have a nice dated report of kicks for the given time interval. Doc will be proud.

The app integrates a great deal of functionality for the pregnant mom into a single clean and streamlined interface. If I were to have another child I would definitely use it.