Posts Tagged NBCUniversal

NBCUniversal Unveils Sprout NOW App for iOS Devices as Part of its TV Everywhere Strategy.

Posted by on February 27th, 2014
+ Universal App - Designed for iPhone and iPad

Starting today, iOS users that subscribe to Sprout TV network will have access to the station on their mobile devices via the new Sprout NOW app. Sprout is a 24-hour network dedicated to preschoolers, and Sprout NOW is part of parent network NBCUniversal’s TV Everywhere Initiative; access authentication will be required.

Says Ron Lamprecht, EVP NBCUniversal Digital Distribution, “Sprout NOW is yet another example of NBCUniversal’s commitment to TV Everywhere, engaging viewers with quality content on multiple platforms. Sprout is now among many of NBCUniversal’s valued networks that offer content to its distribution partners and our viewers wherever and whenever they want it.”

The Sprout NOW app is available for free on the App Store.


Anyone who has watched cable television pretty much ever should be very familiar with reruns of the infamous Law and Order and the iconic “doink, doink” sound effect.  When the original program was cancelled last fall, fans were greatly disappointed to learn that they would not get the chance to see season twenty-one of its marathon television run.  For this very reason it came as no shock that soon thereafter the team at Law and Order decided to follow in the footsteps of CSI and transplant the franchise to a sunnier locale – in this case, Los Angeles.

So it should also come as no surprise that NBCUniversal is very pleased to announce that they are partnering with episodic gaming juggernaut Telltale Games to bring the drama of the courtroom to the App Store very soon.

“With the ‘Law & Order: LA’ games, Telltale will build from the experience and expertise cultivated through numerous seasons of police and crime procedural games over the years.  The ‘Law & Order: LA’ games will take the crime solving focus to interrogation and criminal investigations, with a heavy dose of courtroom drama on each case.  Telltale will also continue to advance its unique approach to cinematic presentation and storytelling as well as dialog and character interactions.”

The crime drama genre should really come as nothing new to Telltale, especially considering that they have already released a couple of licensed CSI based games.  Really though, isn’t this kind of a betrayal of the CBS network’s most popular series?  I am sure the lawyers had a good time trying to untangle that legal knot, but rest assured that we will be seeing the “doink, doink” making its return very soon.  We will keep you on any new details in regards to this agreement as they become available.

[Source: Telltale Games Forums]


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