If 2K Drive wasn't already on my radar, it sure as heck would be after watching this new developer diary since I'm such a sucker for customization.
2K's latest video preview of their upcoming racer goes into a bit more detail about something they're referring to as your "RaceFace." RaceFace allows you to snap a photo of yourself and put your face on your driver, so you can see a tiny digital representation of yourself behind the wheel whenever you take to the track. You can also customize the look of your doppelganger with helmets and suits.
Of course it's still primarily about the cars, but now you can put yourself in the game to drive them!