Once you get up to around Adventure Rank 25, Genshin Impact starts to turn into a different thing. What was once a story-driven affair evolves into something more like a traditional MMO.
This isn't to say there isn't anything to do, though there are fewer novel things to uncover at this stage in the game. That being said, this is where you really need to start focusing your energy in the right direction, particularly if you're a non-paying player. Read on below to get a sense of what to expect in Genshin Impact's mid-game.