App Detail » Marketing – Business Studies CRAM

Published by: Colin Newell

+ Universal App - Designed for iPhone and iPad

Price: $5.99
Current Version: 1.0
Released: August 17, 2012

App Description

Every student of Marketing can get something out of this app. It’s like having a Business Studies tutor that you can take with you to help you study before your exams.

This is NOT A CHEAP FLASHCARD APP – everything is ACTUALLY EXPLAINED to you. The app focuses directly on the exam and how to maximise your marks in the limited time available. This is not a substitute for 18 months of solid work, but it can certainly supplement it by giving you an overview that is not available anywhere else.

Some of the FEATURES of the Marketing Cram App include:

HOURS OF VIDEOS: Each part of the topic is explained in a VISUAL LECTURE (check out the screenshots). Every video has been carefully constructed to help you study effectively. This is the SHORT VERSION of the topic, but it’s NOT OVER-SIMPLIFIED. The app focuses on the ADVANTAGES and DISADVANTAGES of all the different options available to marketing managers, so you can fully address short answer and business report questions in your exam.

HOW TO WRITE A BUSINESS REPORT: Included in the app is a comprehensive guide to writing in the Business Report style needed for Section III of the HSC exam. There is a video that walks you step-by-step through the process and a “cheat sheet” for quick memorising.

THE SYLLABUS IS MADE SO MUCH CLEARER: The app uses a visual, colour-coded syllabus to guide you through each of the dot-points and to help you memorise the subheadings. Don’t be mistaken – memorising the syllabus is a key part of succeeding in the Business Studies exam and it has never been made easier than this.

EVERYTHING IS SELF-CONTAINED: All the videos and guides are contained in the app itself – there are no links to external videos or sites, so you can study wherever you want without being worried about not having an internet connection.

BUT IT’S NOT YOUR TEXTBOOK: Even though the app covers the main dot-points of the syllabus, it DOES NOT cover case studies or current business issues. For that, you need a good textbook (the Creative Business Studies one is the best – it’s so underrated and underused). You should also check out our FACEBOOK PAGE for the very latest business CASE STUDIES from the news - www.facebook.com/HSCBusinessStudiesCramApps

VIDEOS INCLUDED:

1. ROLE of marketing
a. The STRATEGIC ROLE of marketing
b. INTERDEPENDENCE with OTHER KBFs
c. EVOLUTION of marketing approaches
d. TYPES of MARKETS

2. INFLUENCES on marketing
a. Factors influencing CONSUMER CHOICE
b. Consumer LAWS
c. ETHICAL issues

3. Marketing PROCESSES
a. SITUATIONAL ANALYSIS
b. MARKET RESEARCH
c. Establishing market OBJECTIVES
d. Identifying TARGET MARKETS
e. Developing marketing STRATEGIES
f. IMPLEMENTATION, MONITORING and CONTROLLING
g. REVISING the marketing strategy

4. Marketing STRATEGIES
a. Market SEGMENTATION
b. Product DIFFERENTIATION
c. POSITIONING
d. P1. PRODUCT
e. P2. PRICE
f. P3. PROMOTION
g. P4. PLACE
h. P5. PHYSICAL EVIDENCE
i. P6. PEOPLE
j. P7. PROCESSES
k. GLOBAL and e-MARKETING

5. How to write a Business Report for Section III

PLUS, there’s the visual guide to the syllabus.

There’s plenty here for every student to get something out of this app, even if it’s just a few extra marks.

DISCLAIMER: This does not come from the Board of Studies. There is no guarantee of success here.