Roblox is an online sandbox game with the tools to let users create their own gaming worlds, complete with physics, weapons, and environments using consumer-level creation tools. There’s a website, too, which uses a youtube-like portal interface to help players publish their games easily, and find other games and worlds to play in. The iOS version is taking off, said CEO David Baszucki, and becoming a core part of the company strategy for cross-platform gaming, as all versions of the game have the same code base.

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