Gameloft aims to bring its 10 million players together under one social network, namely its own Live! system and app. It’ll be interesting to see how well it does on iOS against Apple’s own GameCenter. It looks like there will be avatars with custom clothing for purchase as well as a place to download and buy Gameloft games, perhaps helping with discoverability. Stay tuned for more details as we hear them.

source: Gameloft