Apple has made a couple of changes to their weekly app features that pop up in the Featured tab of the App Store. While “App of the Week” and “Game of the Week” appear to be just rebranded as “Editors’ Choice,” there’s a new feature: the Free Game of the Week. It appears as if Apple is jumping into the kind of promotion that services like FreeAppADay have been doing, but with this being an official Apple promotion, it has the potential to drive massive numbers of downloads.
The first free app that Apple is giving away is Cut the Rope: Experiments for both iPhone/iPod touch and iPad. The game supports iCloud sync between the two versions, so multiple device owners will definitely want to pick up both.
What’s interesting is that it appears that on the initial installation of these apps, it’s not necessary to put in the account password, as the app just automatically downloads. This will make it easier for people to get these free apps. The question remains to be seen how long Apple plans to run these promotions, and if they will only feature paid apps that drop down to free, or if some apps released as free will be featured as well.