Apple Oddsmaker: What Does Apple Have Planned For Us Next Week?

Posted by Jeff Scott on August 26th, 2010

Apple regularly schedules a September event to unveil new iPods and other odds and ends in time for the holiday buying season. I think we can assume this year will be more of the same. What will we see and what won't we see? I'm going to try to put some odds to the various rumors and possible announcements. Note that these are all just my opinion as a guy that watches what Apple does with a rather critical and overly obsessive eye.

New iPod Touch - odds: even money
It's almost guaranteed we'll see a new iPod Touch introduced. This, like the iPhone announcement in June, has become a regular event. The question is what are the features we'll see? I'm hoping we will, as in past years, see feature plurality with the current generation iPhone. So we'll hopefully see the Retina Display (odds: 2-1), front facing camera with Facetime capability (odds: 3-1), rear camera (odds: 5-1). I'm also wondering if we'll see the storage capacity increased beyond 64GB (odds: 4-1). And will we see other iPod lines retired like the iPod Classic, perhaps (odds: 8-1)?

iOS 4.1 Officially Announced - odds: even
This is also a given. iOS 4.1 has been in beta for 9+ weeks now and it's been over 3 weeks since the last beta release. Betas usually come out every 2 weeks. So I think we can guess that it's done and ready to release. We can expect the release either next week on 9/1 or very shortly after. What features will it have? A fix for the proximity sensor (odds: even) and a Game Center release (odds: 3-1) are the best bets. There's the possibility that the length of time since the last beta was due to Apple adding in a mystery feature or two (odds: 5-1), or maybe it has to do with....

iOS 4.1 on the iPad - odds: 8-1
While I can't wait to get iOS 4 on the iPad, it won't be for a couple more months. I'm hoping that we'll at least get some details on iOS 4 for the iPad (odds: 4-1), but I won't hold my breath for that. Features I'm hoping for include support for running iPhone 4 resolution apps (odds: 4-1) and dashboard / icon layout update that takes better advantage of the screen size (odds: 30-1).

Updated Apple TV / iTV - odds: 5-1
This is the big new announcement most are expecting and an update to the Apple TV has been a long time coming. But I think Apple still sees it as too small of a market. I could be way off base here, but I think it's too early for this rumored update. Apple has had so many leak problems that we tend to know just about every detail of a new device before it's launched. We haven't seen anything about a new Apple TV other than a few persistent rumors. While this would be the perfect time to launch it, just before the holidays, I just think it's too early. But, in case it will be announced, the rumored features are a $99 price tag (odds: 10-1), and iOS based system (odds: 3-2), and App Store support of some kind (odds: 3-2).

I really hope I'm wrong about the Apple TV update and it does launch with all of the above. I'm certainly looking forward to this when it does launch and my head is spinning with the possibilities for apps for the device.