Sony Gives You a Taste of Films with My Daily Clip

Posted by Blake Grundman on March 22nd, 2011
+ Universal App - Designed for iPhone and iPad

When it comes to films there are few names that are bigger than Sony Pictures.  Acting as home to many iconic film franchises such as Ghostbusters, Spider-Man, and Men In Black, Sony's titles have also been prominently featured in the iTunes Store for quite some time.  With a stable of strong films already at their disposal now the question becomes, how could the company better promote their titles on the iPad, iPhone, and iPod, while still taking advantage of the iOS platform?

The answer to this question seems to be coming in the form of a brilliant new app from Sony Pictures, named My Daily Clip.  So how exactly does a piece of software that serves up daily clips of films help sell flicks?  The crux of the product seems to be the attempt to introduce consumers to titles they wouldn't have otherwise recognized or been interested in, via this daily sneak peak.  This sounds like a brilliant way to reach out to an audience, and it will be very interesting to see how this works out in practice.

Another interesting angle of the app is its entertaining trivia mode, which will ask viewers a interesting question related to the daily featured clip.  Yeah, this isn't exactly the kind of trivia challenge that film buffs may be looking for, but a piecemeal challenge is better than nothing. Who knows?  Maybe you will fall in love with a flick and have a new piece of media to add to your iTunes Library.  So why not give My Daily App a download and let us know what you think of it in the comments section.