What's New

MAJOR 2.0 UPDATE!

* label. LA has been completely rebuilt to take advantage of iOS 14's new AR features. Thanks to the new AR geolocation, exhibits appear automagically through the app as soon as you arrive at the location.

* Now completely free! In-App purchases are gone. Download and view at home at no additional charge!

App Description

Using breakthrough augmented reality technology in iOS 14, the artist drew label. has placed 15 art installations across the city of Los Angeles - viewable exclusively through this first-of-its-kind app. Simply travel to the locations in LA, point the app at the scene, and the artwork will appear automatically. Welcome to street art in the 21st century.

Part contemporary street art installation, part scavenger hunt, this experience will take you from poop emoji raining down on Hollywood stars, to a $2 million pile of cash in Beverly Hills, to a digital tiger shark suspended above the Santa Monica Pier, and much more...

FEATURES

• 15 detailed exhibits spread across Los Angeles, including: Santa Monica, the Arts District, Hollywood, and more.

• All exhibits can be viewed free of charge

• Detailed maps and viewing instructions for each exhibit

• View at home. Can't make it to LA? No problem. View all exhibits in your own space through augmented reality.

iPhone Screenshots

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iPad Screenshots

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App Changes

  • August 17, 2019 Initial release
  • October 22, 2020 New version 2.0

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