Note: the correct URL has been updated, it’s http://gotoats.org

A few weeks ago, I posted a short message about integrity. It was a post that came out of the frustration of working to develop a quality site with ethical editorial practices while there are other iPhone app review sites out there with some rather shady practices that, at times, seem to be doing better than 148Apps.

When discussing this frustration with other site publishers, an idea was hatched. How about a professional organization whose members publicly abide by a set of ethical editorial rules? How about we take an oath to abide by those ethics? And how about publishing that on a website for all to see? And what about coming up with a silly name?

That’s when the Organization for App Testing Standards (O.A.T.S.!) was born. With great help from Steve from SlideToPlay.com, Nigel from iPhone Games Network, and Superbad from The APPera, we have launched the O.A.T.S. organization and the got OATS? site.

The primary goal of O.A.T.S. is to define a set of ethical standards for app review sites. The truth is that many of the iPhone app review sites have little if any professional publishing exposure. While ethics are something we are all taught, many may need a little refresher course and some guidance when it specifically comes to publication.

O.A.T.S. is also a great way for app developers and publishers to see what sites agree to abide by this oath. Initially we’ve populated the site with the 4 sites that were in on the development of the oath. But we’re not being exclusive — we’d like all sites that are willing to take and abide by the oath to join in. Site publishers, see the site for more information on how to join.

While this micro-industry of iPhone app review sites is small right now, everyone knows that it will grow as the iPhone app store grows. And while we were one of the first iPhone App Review sites to launch, we know we will never be the biggest. We just want to be the best. And being ethical is one of the key points to that goal, I think.