Developer: Culinate
Price: $9.99
Version Reviewed: 1.9.6
Device Reviewed On: iPhone 5

iPhone Integration Rating: ★★★½☆
User Interface Rating: ★★½☆☆
Re-use Value Rating: ★★★☆☆

Overall Rating: ★★★☆☆

Suitably pricing an app is no doubt a rather difficult thing to master. How does one price up the amount of effort and time put into such a project, while still keeping it at an attractive price point for consumers? I’ve got no idea, but I’m pretty confident that Vegetarian How to Cook Everything is expensive for what it offers.

veghowtocook5The app offers a ton of different recipes, aimed at vegetarian and vegan needs. Many of these are mostly variations of a similar trend, or quite simplistic, but it’s still handy for the sake of inspiration. Each recipe comes with a brief explanation of why the meal is a good idea or how author, Mark Bittman, came up with the idea. Alongside that is an ingredients list, step by step instructions, possible variations, and related content. Crucially, there’s hardly a photo to be seen throughout the entire app. Food that is appealing to the eyes as well as the tastebuds is a big deal, and I know that when looking for a new recipe book, I discount any without pictures. It’s a strange omission here and a little off-putting.

Most problematic is that it adds a slightly low quality feel to Vegetarian How to Cook Everything. While the content of the app is quite suitable and comprehensive, the general interface feels cheap. It’s the kind of interface we’ve all seen before and not been especially impressed by.

The content is pretty good. I discovered some interesting ideas for meals. There’s also some useful information on what equipment to buy for the kitchen as well as guides to the various techniques in cooking. More interactive features exist too, such as timers, a grocery list feature, and the ability to up vote the best recipes. However, the look of the app really doesn’t exude a $9.99 asking price.

Content might technically be king, but it’s important to tempt users in with delightful imagery and a classy interface. Vegetarian How to Cook Everything just doesn’t look or feel like the relatively expensive app that it is.

Posted in: Food & Drink, iPad Apps and Games, iPad Food & Drink, iPhone Apps and Games, Reviews

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