Atari announced today their development of Pridefest a social-sim game for tablets and mobile devices. This is the first LGBT-themed game from Atari. With Pridefest, players can build their own personalized pride parade and march it through a city of their choosing.

Players can customize their own parade floats with festival supplies and other bonuses they receive by completing quests. They can unlock new parade and festival supplies, or receive other bonuses. Pridefest also allows players to chat with friends, visit each other’s city and create avatars.

Todd Shallbetter, Chief Operating Officer, Atari Inc. said, “We are excited to be developing Atari’s first LGBT-themed game that will give players of all backgrounds the chance to play a fun and unique game that represents a passionate cause. We will continue offering a variety of games that are inclusive for all Atari fans and Pridefest is another example of how we are doing that.”

You can sign up for updates about Pridefest on their website PridefestGame.com

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