Today at 11 am, News Corp’s Rupert Murdoch and Apple’s Eddy Cue got together on stage at the Guggenheim Museum in New York to announce the launch of a new iPad-only app, The Daily. This is a daily newspaper, designed and delivered for the iPad, with content publishing each morning and refreshing throughout the day.
The app will be free, with a subscription available for $0.99 per day, or $39.99 per year. The first two weeks will also be free, thanks to sponsors like Verizon and Virgin Atlantic. It has Twitter and Facebook integration as well as ways to make audio notes on the content. Back issues will be kept on The Daily’s web site for now, as there is no specific cloud storage in version 1.0.
The content will have attitude, punch, and a level of humor and thoughtfulness, according to News Corp, with immersive and high quality media. They plan this to be as discoverable as any other high profile app, as well. It launches at noon EST today in the Apple App Store.
Rupert Murdoch is excited about this product, stating that they’d spent $30 million in creating this app, while it will only cost a half a million dollars per week to run, even without subscriptions. This, says Murdoch, is a very low cost newspaper to run.
When asked about other tablets, Murdoch said that they’d been clear about planning to put The Daily on other tablet computers, but that this year, last year and even last year “belongs to Apple.”Blog