We all know Apple’s App Store approval process is less than perfect, and that sometimes their rejection policies seem down right crazy. We’ve seen app’s rejected for multiple reasons, but nothing quite like what happened to IUGO earlier this year. If you cast your mind back to June 29, you might remember Vancouver based development studio IUGO releasing their hilarious, quirky title A.D.D Lite. The idea behind the app was simple; to give the user short bursts of fast-paced, addictive and challenging (slightly risque), crazy, raunchy, fun. For example, tasks you may encounter include the waxing of a man, threading a pencil into a bum-crack, and un-doing a chick’s bra as fast as you can .. Just an regular ordinary day for me, then.
As with any developer, they too thought they’d be in for a smooth ride on the approval train, and unfortunately as we all now know, that wasn’t to be the case. IUGO submitted a ‘Lite’ version of thier A.D.D app, with the intention of submitting a more feature-packed paid version, at a later date. Monitoring the success of A.D.D Lite, shortly after releasing it they submitted the full version of A.D.D to Apple for approval. Now, although the game is raunchy (in parts), and it was meant to be .. they didn’t think that anything in it would break Apple’s App Store policies, because let’s be honest- it didn’t.
With all this in mind, (as you can imagine), IUGO was more than I little stunned when their approval wait time surpassed 2 weeks, then 4 weeks, and then 6 weeks. It was clear that Apple wasn’t going to let this through. With word from Apple simply stating “the game is taking an unusually long time to review and that they apologize.”, they drew their own conclusions and in August of this year IUGOME took the decision to pull ‘A.D.D Lite’ from the App Store in all countries. Their reason being was that the lite version existed only to sell copies of the full version of A.D.D. What’s even more baffling is that IUGO was actually prepared to re-think and change elements of the game at Apple’s request, but never once got word to do so. At this point, they just wanted the game approved and would do anything they could to help it.
After 6 months of the full version of A.D.D being stuck in Apple’s approval process, I can’t blame the guys and girls over at IUGO if they’d completely forgotten about the title. Yesterday though, out of the blue, their painfully long waiting came to an end, announcing via their Twitter stream that the game had indeed now been approved by Apple, and that we should wait for it to appear on the store!
“OMG OMG OMG!! A.D.D. has been approved! No I’m not kidding! Still waiting for it to show up on the App Store! Holy Crap! Six months later!”
A few hours after that, it did. In all it’s glory. Packed with roughly 80 mini-games, and updates coming with more on the way, A.D.D is now available for purchse in the App Store, for $2.99. There’s no lite version however, as mentioned that was pulled earlier this year. Will it return? I hope it does .. But, God help IUGO if they have to wait another 6 months for Apple to re-approve that ..
Grab A.D.D. here (App Store Link)Posted in: App Store Insiders, Blog
Tagged with: 6 Months, A.D.D, Approved, Games, Gaming, iphone, IUGOME, rejection