It’s been a great week for those who use video streaming services on their iPads. Yesterday Hulu Plus added Apple TV support to its app and today Amazon Prime members finally have iPad access to Amazon Instant Video. The service, and app by corollary, is part Netflix, part iTunes allowing you to stream a library of 120,000 movies and TV shows including very current ones for $79 or order titles a la carte.
There are some other cool features as well. You can create a Watchlist, or queue if you prefer, that is available on any platform. It shows rented media and your personal collection. Season Pass holders will be able to see their favortie shows within 24 hours of broadcast and those shows will be added to the Watchlist automatically. Videos can be streamed over Wi-Fi or downloaded for offline viewing.
The one hitch is that in order to circumvent Apple’s 30% take of all in-app purchases, Amazon does with Instant Video what it does with its Kindle app. That is, it forces users to the Amazon web site to order. The extra step is a nuisance, but for those who use a Kindle Fire, or are in other ways tied into Amazon’s digital media ecosystem, it’s not really that much work.
Oddly missing is AirPlay or Apple TV support for video (right now it's audio only). There is no word yet from any Amazon spokesperson on future plans or to explain the omission. If you use to the service and try it out on your iPad, please let us know what you think in the comments.