Rebel and Bird AB and Springworks AB have announced an upcoming application that will try to help Spotify users — or at least those with Spotify Premium — discover new music while on the go. Their app, SpotON Radio, will allow users to log in to their Spotify accounts and have custom radio stations built for them based on their Spotify data. According to Rebel and Bird's Peter Blom, “We’re all passionate music fans and love discovering new music which can often be a challenge. Even though you now have access to an endless library thanks to Spotify, it’s hard to seek out new songs and you often end up listening to the same playlists over and over again. We wanted to change that and that’s where the idea for SpotON Radio started."
It will work similarly to Pandora, where users enter in a starting point like their favorite artist, and then the app will find similar tracks based on that. This is all based on Spotify's API, using their library of music (accessible through the user's premium subscription which offers the access to the tracks) to supply the tracks for the service. SpotON Radio launches on January 9th as a free app with no ads at all, though the developers tease that it may not stay that way always. The app will be available from this link, so Spotify Premium users will want to keep an eye out for this.