Outdoor retailer, REI, already offers a great app in the form of REI but they've gone one further with the release of Augmented Reality app, Find Out NYC, launched in honor of the opening of REI's first store in Manhattan.
Find Out NYC offers users the opportunity to explore a virtual landscape via REI adverts across New York. Six separate scenes are unlockable through exploring the city and discovering the special posters around the area. There's more than just fun to be had here though. With each scene that the user unlocks, there's a chance to win great outdoor equipment such as a Burton snowboard, a Novara Buzz One Bike and the grand prize of them all: a trip for two to Costa Rica.
It's a very neat move that's bound to encourage outdoor enthusiasts to check out Find Out NYC. The Manhattan store is set to open on December 2nd, located in the Puck Building at 303 Lafayette St. In SoHo.