In the least clever pun we could think of Zynga has got themselves a new toy by announcing today that they have acquired Newtoy Studios. Newtoy is most famous for producing Words with Friends, Chess with Friends, and We Rule for ngmoco:). While Zynga is of course the company which brought us Farmville. Newtoy has been rebranded Zynga with Friends and will continue working out of their Texas-based headquarters.
The new entity will also retain the same management, with Newtoy CEO and co-founder Paul Bettner assuming the role of VP and GM of the Zynga With Friends studio. “We’re reinventing the way people are social on their mobile devices,” Bettner. “The Zynga With Friends studio will build on the Newtoy legacy of creating approachable, highly social games that are accessible to anyone from anywhere.” His brother and co-founder, David will be working as studio director, and Michael Chow will continue his role as director of operations. So it would seem that the day-to-day work around the office will remain pretty much in place and all the familiar faces will stay in place, all that’s changing is the sign on the door. That’s all probably for the best, as there’s no reason to mess up a good thing.
So what is Zynga planning to do with the new Zynga with Friends studio? No specific plans were set but Mark Pincus, founder and CEO said, “The Games With Friends franchise is the best social game experience available on mobile today and we are excited to welcome the Newtoy team to the Zynga family. The Zynga With Friends Studio will continue to invent great mobile social game experiences for Zynga users everywhere.”
Of course we’ll keep you posted of any news coming out of the Zynga with Friends studio, but for now we’ll just say congrats to both companies and best of luck.