Conservation International (CI) and Disney are using the free version of Where’s My Water? in an awareness campaign to education people on the value of fresh water. Disney Friends for Change and the Disney Worldwide Conservation Fund are making a $50,000 donation for the “Every Duck Counts” campaign. Now through the end of February, anyone playing the free online or mobile versions of the physics-based puzzle game featuring Swampy the Alligator will learn about fresh water facts, water saving action items, and species that depend on fresh water in CI’s project areas. They will also be encouraged to collect as many ducks as possible within the game to to raise awareness for the accessibility of clean water and its importance on a global scale. The tally of the number of ducks collected so far can be found on Disney Mobile’s Facebook page.
The donation is specifically for supporting freshwater ecosystems that support more than 126,000 species as well as more than 500 million people. This isn’t the first time Disney has been involved in such a program. In 2009, they teamed up to fund two forest projects in Peru and the Democratic Republic of Congo as well as supported CI freshwater projects in South Africa and Cambodia. More information about the programs can be found here.