So let's say you're planning on buying an iPhone for a loved one for the holiday season, where are you going to buy it? AT&T, Best Buy and the Apple Store already offer the devices, but starting November 7 you can also pick up the machine at your local Target. The company has confirmed that it will carry both the iPhone 4 as well as the iPhone 3GS just in time for your holiday shopping needs.
Those wishing to grab the phone will have to head to one of Target's 846 stores which have a mobile center tucked inside, but the good news is your phone can be bought and activated all in one stop. “At Target we continue to offer our guests the best in electronics so we’re happy to add iPhone to our Target Mobile offerings,” said Mark Schindele, senior vice president or merchandising. “With expert support from Target Mobile specialists and in-store activation, our guests will be able to leave the store with a new, working iPhone3GS or iPhone4 in-hand.”
Now the only question is when people think of the iPhone, will they think of Target? There are no shortages of places to buy Apple's device, as in addition to the retailers listed above it's also pretty easy to find the phone online and have it shipped right to your doorstep rather than venturing out to the store. Could it be that the mega-retailer is too late to the game to make a difference?
Actually, we doubt that very much, as we expect the chain to see a pretty considerable sales bump from the iPhone. Considering the fact that Target is a major outlet for holiday shopping anyway, the idea that consumers can also buy their smartphone there makes the big red stores even more appealing. You can also expect to see a major marketing blitz telling consumers all about how the store is now carrying the machine, prompting even more excitement. And if nothing else, the addition of Target as an outlet gives consumers even more choice, and choice is always a good thing.