Take Part in Dreadnought Design's iPhone Game Research Poll

Ask any advertiser what the most important things about ad development are and they're sure to say "target audience" as one of the points. With over a quarter of a billion downloads to date, the App Store caters for a great spectrum of demand from business to entertainment, finance to games, social networking to utilities. Fine-tuning this broad spectrum is no easy task for application developers, where price levels and targeted advertising can be just as important as the application itself. Inevitably, there are great applications out there that just have the wrong price or the wrong advertising. The result? A wrongful position in the App Store.

Earlier this week Dreadnought Design, the iPhone games company led by John Thornewill, launched the first "in a series of research initiatives designed to better understand the characteristics of the fledging iPhone games app market." Available only through their official Facebook page, this is a one-question only poll to see how much iPhone (or iPod Touch, we assume) owners spend on new games each month.

Votes like this don't just help the developers, but end users too. If developers become more aware of how much users are willing to spend, then prices can be adjusted accordingly to allow customers to reap the benefits of their application. We encourage you to vote.

"The iPhone games market is very dynamic. Demand for game apps has exploded over the past 18 months or so, and very little is known about the people who buy the games and play them, and what motivates them to like or dislike a game," says John Thornewill, CEO and lead designer at Dreadnought Design. "The more we can know about iPhone gamers - who they are and what they like - the better we, as iPhone game developers, can serve them."

The poll remains open until October 31, where the data will be published on Dreadnought Design's website for free.