Nexercise, and How COO Gregory Coleman Wants to Use the Tactics of Free-to-Play Games to Make People Healthier
Nexercise, the app for tracking exercise among friends, has always been about gamifying the workout tracking experience. But for the recent 2.0 revamp, Nexercise has undergone major changes in order to make it more game-like, and to hopefully make its users more effective in getting out and exercising. With multiple rewards systems like Kiip and Pocket Change, President and COO Gregory Coleman hopes that his app can be a smashing success. I spoke with him recently about what his company is trying to do with Nexercise.
Gregory Coleman (GC): We wanted to make the entire experience easier, more intuitive, and more elegant. We want new users to quickly figure out what to do and how to do it. We felt like some aspects of the old version created some confusion and friction points.
148Apps: Many of the new features resemble the kinds of rewards and tactics that a lot of free-to-play social games use. Was this intentional? And if not, did you do any further research into how they could help you out?
GC: This is intentional. The key to casual games is that they are quick to use, easy to learn, and fun to play. Our goal is to accomplish the same thing with Nexercise and we deliberately tried to tie into the same psychological components.
148Apps: Have you seen actual users taking advantage of the rewards and social features?
GC: Absolutely! According to surveys of our users and our own internal data, those are two of the most popular aspects of the app.
GC: If a user allows us to use the smartphone sensors to actually track the exercise session, we give them bonus points. This also allows us to do some pattern matching on the backend to validate the activity and reject cheating. As far as self-reporting, it is an honor system. However, our community tends to police itself and is pretty quick to call out cheaters.
148Apps: Do you encourage certain behavior patterns for users?
GC: Yes. Our mechanics are based heavily on the psychology of exercise. We reward behaviors that are scientifically proven to make people more successful in living an active life (exercising first thing in the morning or on Monday for example).
148Apps: What are your plans in the near future for the app?
GC: We're looking very heavily at integrations with the other tools that our users use. We currently integrate with the RunKeeper app and are evaluating what, if any, other tools we want to connect with.
Thanks to Gregory for his time.