What's New

The final chapter of the experiment allows participants to add or remove cubelets and earn gold in one fell swoop. Which way will the world go?
The cube has now adopted a new sonic ambience and has become much more responsive.

App Description

Join thousands of people worldwide to simultaneously chip away at a giant cube to discover the life-changing secret buried inside.

***** “This is absurdly addictive.”
***** “The greatest mystery the world has ever known.”
- “Curiosity Really Can Change Gaming Forever” - Kotaku.com

Deep in the centre of the cube is something life-changingly amazing, but only the first person to reach the centre will discover what’s inside.


***On your journey to the centre of the cube you shall discover many experiences...***

◆ Join thousands of people in being part of a one-of-a-kind social experiment
◆ Earn coins for chipping away at the cube and spend them on new destructive and playful tools to get to the centre of the cube faster. The more you chip away, the more powerful you become.
◆ Enjoy the addictive nature of chipping away at the cube.
◆ Make beautiful music just by interacting with the cube.
◆ Experiment with creating text and pictures just by chipping shapes into the surface of the cube.
◆ Watch the cube evolve as the world’s impact on the cube’s surface changes over time.
◆ Each layer of the cube holds something unique for the world to reveal.
◆ How many cracks in the cube can you make in fast succession? Earn coins the longer you can last and compare your score with your friends.
◆ Invite your friends to indulge their curiosity, compare your progress together, and find each other on the cube.
◆ Relax to the very therapeutic activity and soundscape.
◆ Experiment with various techniques. Everyone interacts with the cube in their own way!
◆ Keep revisiting the cube over time to find new surprises.
◆ This is the first of 22 experiments from the legendary designer Peter Molyneux.

Will the power of curiosity bring the world together?

iPhone Screenshots

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Curiosity – what’s inside the cube screenshot 1 Curiosity – what’s inside the cube screenshot 2 Curiosity – what’s inside the cube screenshot 3 Curiosity – what’s inside the cube screenshot 4

iPad Screenshots

(click to enlarge)

Curiosity – what’s inside the cube screenshot 5 Curiosity – what’s inside the cube screenshot 6 Curiosity – what’s inside the cube screenshot 7 Curiosity – what’s inside the cube screenshot 8

App Changes

  • November 06, 2012 Initial release
  • November 13, 2012 New version 1.1
  • December 02, 2012 New version 1.2.1
  • December 11, 2012 New version 2.0
  • January 05, 2013 New version 2.0.1
  • April 18, 2013 New version 3.0

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