What's New

- New e-cards added (both iPad & iPhone resolutions)
- Sharing system updated (now works with all the iOS version > 4.3)
- Character position in the Augmented Reality view updated.
- Bug fixes

App Description

Welcome to Macy’s Believe-o-Magic! Now, when you mail your letter to Santa at Macy’s, you can use the magic of augmented reality to bring characters from the animated holiday classic “Yes, Virginia” to life.

Just visit any Macy’s Believe Station and this enchanting app will let you pose for holiday photos with Virginia and her friends in full animation. Then, you can use these pictures to create festive, customized holiday cards you’ll want to share with family and friend for years to come.


- Includes an augmented reality feature you can use at Macy’s or at home.
- Lets you pose with fully-animated, life-sized characters from Macy’s animated holiday classic „Yes, Virginia,“ including Virginia, Ollie, Charolette and Barry.
- Offers a selection of holiday card designs to frame your photos.
- Includes fun, seasonal stickers to decorate your greeting cards.
- Allows you to personalize cards with custom messages.
- Lets you instantly share your photos and greeting cards to Facebook and Twitter and via email.
- Stores your photos and greeting cards in a gallery so you can revisit, recreate and resend them anytime you like.

iPhone Screenshots

(click to enlarge)

Believe-o-Magic screenshot 1 Believe-o-Magic screenshot 2

iPad Screenshots

(click to enlarge)

Believe-o-Magic screenshot 3 Believe-o-Magic screenshot 4

App Changes

  • June 09, 2014 Initial release

Other Apps From Macys Inc

Macy's Macy’s Star Gifts Macy’s Thanksgiving Day Parade® 2015 Believe-o-Magic for iPad Macy's Image Search Wish Writer Macy's m Macy’s Parade Time Traveler