IntoNow from Yahoo! functions on the premise that watching television should be a communal experience. The app, in part, is like having SoundHound for TV. When launched, it listens to the show playing, and seeks out that specific pattern to find the specific episode being watched. Once identified, a panel opens showing how many users watched the episode, a one-line synopsis and a cast list, but only the regular cast, not guest stars.
While watching live or recorded programs, fans can chat with other users and their friends who use the service – spoiler alerts included – or check out the buzz on Twitter. For sports the app even has stats.The app is also a TV discovery tool. IntoNow’s appealing GUI and the “something new” factor could really change how people watch live and recorded TV.