This week at 148Apps.com, everything was hopping in celebration of Easter weekend. We started with Jennifer Allen's Five for Friday feature, showcasing an array of Easter-themed apps. Allen writes, "Happy Easter folks. No matter how you may celebrate it, and whether you do or not, we’ve got some fun Easter themed apps and games to cover in this week’s Five For Friday. Much like the event itself, the apps are a little geared towards families but there’s still fun to be had for all."
Meanwhile, Amy Solomon from GiggleApps reviewed a new interactive children's book - Nedi the Yeti. Solomon says, "Nedi the Yeti would make a great first app for babies and toddlers as the animals are friendly looking and engaging as well as not so well hidden that children of all ages could not find these creatures with ease, as a drag of a finger will coax these animals from their hiding places and a tap will trigger a speech bubble and a fun animal sound, be it either cartoony or realistic as is the case of the included bird or owl sounds found within."
Finally, 148Apps.biz writer Kevin Stout explored ways for developers to acquire new users for their apps. Stout says, "Getting recognition and acquiring new users for mobile apps has gotten harder and harder as the app ecosystem has grown. This week, at the VentureBeat Mobile Summit 2012, strategy was discussed about the rising cost of user acquisition by three people close to the issue: Gabriel Leydon, chief executive of Machine Zone (free MMO developer of iMob and Original Gangstaz), Maria Alegre, CEO of Chartboost (app promotion solution), and Chris Akhavan, VP and GM of Strategic Partnerships at Tapjoy (app discovery and sharing platform)."
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