Smartphones are changing how we see the world. With the cameras on them becoming more and more powerful, phones are now able to see our reality and present it back to us in an augmented form. It may ultimately just be an advertisement for their "Shake it Up" campaign, but Tic Tac mints' new Tic Tic Viewr app still shows off how novel augmented reality can be.
Using their phone's camera, users can scan Tic Tac boxes and ads to reveal hidden content. Users will find funny and inspirational "Shake it Up" tips as well as 20 "Shake It Up" microgames providing extra fun after the scanning is over. Imagine getting a new game just by scanning a random Tic Tac ad at a bus stop. It's as easy as taking candy, in this case mints, from a baby.
Tic Tac Viewr is currently available for free on the App Store. Uses can also download it by texting "MINTS" to 313131.