In the spirit of the holidays, Apple has partnered with (RED), a project that helps create items to fund AIDS programs in Africa, to participate in World AIDS Day. From now until December 7, every time you purchase a (PRODUCT)RED participating app or in-app purchase item, 100% of the proceeds go to the Global Fund to fight AIDS.
Apple will also give you a (PRODUCT)RED iTunes Gift Card to use toward anything at the iTunes Store when you buy select Apple products. They have special iPods and cases in the (PRODUCT)RED color. On World AIDS Day, they will contribute a portion of the proceeds from every product, accessory, and gift card they sell.