Jawbone, known for their award-winning Bluetooth headsets, has announced UP, a wristband and app combo that tracks daily activity such as sleep, motion and eating habits. The goal of it is to help people live a healthier life.

For those who follow Ted Global, they’ll remember that UP was previewed at the event this past July. Tracking sleep, eating habits and motion, the wristband is worn 24/7 and wirelessly communicates with the iPhone app via MotionX technology. The app then calculates daily totals, displays them and works to give users a better understanding of their health, what drives it and ways to improve it. And no, it’s not another weight loss gimmick. It is about visually displaying the hundreds of decisions made every day to be healthy and gives the user the motivation to alter their behavior for an all-around healthier lifestyle.

UP also includes a social aspect with the ability to challenge friends. Within the app friends can send encouragement and challenge each other for most hours slept, who had the healthiest meals and more. The wristband will be available on November 6 for $99.99 while the app is available for free as of today.

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