What's New

Several graphic fixes.

App Description

Want a FREE PREVIEW of this app?? Check out the Introducing Graphic Guides bookshelf app! It offers free 30 page previews of all our guides, exclusive guides only available through the bookshelf, and special discount deals too. Try it and get smarter today!


Introducing Ethics is one of the Introducing Graphic Guides, an award-winning collection of books that employ text and graphics to explore the biggest ideas mankind has ever come up with. The app transforms the 174 page book into an interactive format enjoyable on iPhone or iPad, also featuring notes, comments and social sharing capabilities.


About the Book

Are humans really selfish and greedy, or generous and kind? Does anyone have the right to tell you what ‘good’ and ‘bad’ mean? Is morality about obeying a set of rules or thinking about the consequences?

Ethics affects everyone. Moral dilemmas can be big or small, from whether to keep pets or recycle assiduously to how to use your vote, or whether it’s right to assist someone who wants to die. We all have our own ideas about what is right and what is wrong, but is this something we can know rather than merely believe?

Introducing Ethics traces the arguments of great moral philosophers including Socrates, Plato, Aristotle, Hobbes and Kant, and explores what more modern thinkers such as Jean-Paul Sartre, John Rawls and Richard Rorty have brought to the debates. This enjoyable graphic guide may not answer all of your moral dilemmas – but it will make you better equipped to think about them.

Topics covered include:

- Ten Central Questions
- Morality and Human Nature
- Do We Have Any Choice?
- Utilitarianism
- Existentialism
- Animal Rights
- Euthanasia

… and much, much more.


About the App

The Introducing App is more than just a direct conversion of the print edition. It is an adaptation of the content into a look-and-feel tailor made for the iPhone. Each page is broken down to be easily read on a smaller screen. All illustrations are animated to further drive the narrative, and to help clarify some very challenging ideas. This approach, named Story View, offers a completely unique way to enjoy the Introducing Graphic Guide series.

For those who prefer the original book format, the iPad version also includes Classic View, which presents the pages exactly as they appear in the print version. Rotating the iPad allows readers to view one page at a time in portrait, or two at a time in landscape.

Some other features include:

- Complete Chapter Index
- Page by Page Browsing using CoverFlow
- Taking Notes Across Devices
- Sharing Comments with Others
- Twitter & Facebook Integration

… and soon, reading across platforms.


About Introducing Graphic Guides

INTRODUCING is a series of graphic guides that covers every key thinker and topic in philosophy, psychology and science, and many others in politics, religion, cultural studies, linguistics and other areas. Each book is written by an expert in the field, and illustrated by a leading graphic artist. There's no better or more enjoyable way to get your head around the biggest ideas mankind has ever come up with.

iPhone Screenshots

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Introducing Ethics - A Graphic Guide screenshot 1 Introducing Ethics - A Graphic Guide screenshot 2 Introducing Ethics - A Graphic Guide screenshot 3 Introducing Ethics - A Graphic Guide screenshot 4 Introducing Ethics - A Graphic Guide screenshot 5

iPad Screenshots

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Introducing Ethics - A Graphic Guide screenshot 6 Introducing Ethics - A Graphic Guide screenshot 7 Introducing Ethics - A Graphic Guide screenshot 8 Introducing Ethics - A Graphic Guide screenshot 9 Introducing Ethics - A Graphic Guide screenshot 10

App Changes

  • June 16, 2014 Initial release

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