Zynga Inc announces a multi-year partnership with Automobili Lamborghini S.p.A

In a piece of rather pretty cool news, Zynga Inc and Automobili Lamborghini S.p.A has unveiled a multi-year agreement which will make CSR Racing, a hyper-real driving sim from Zynga subsidiary NaturalMotion, an official partner of Lamborghini’s new LMDH prototype in the FIA WEC Hypercar Class, and IMSA Grand Touring Prototype racing.

For fans of gaming in general, it is a delightful step forward for the industry to see not only a game developer but a whole franchise itself making this big a stride outside the usual sphere of games. There are, of course, benefits to players too, as the SC63 Hypercar and Squadra Corse will be recreated in CSR2.

This also marks the first time Lamborghini is entering these two craving glasses, with the Squadra Corse entering 12 races across the FIA and IMSA championships. The SC63 will also step into the arena this year, including a stint in one of the most iconic and memorable racing events of the year, the 24 Hours of Le Mans, complete with the car and crew sporting the CSR branding.

When announcing the deal, NaturalMotion Senior Vice President of Racing, Julian Widdows, said: "We’re excited to celebrate Automobili Lamborghini’s entry into hypercar GTP class racing with CSR Racing’s first official, multi-year partnership encompassing both in-game and real-world activations with a top-tier automotive brand”.

“Racing fans across the world can now merge their passion for racing games with their love for the sport as they cheer on Squadra Corse on the track while racing the same car in CSR2.”

On discussing the new cars debuting in CSR2, Lamborghini Marketing Director Christian Mastro, said: “We trust that the Lamborghini SC63 will be an important model of CSR2, following the success of some of our most famous super sports cars, such as the Aventador and Huracán. Thanks to the SC63, we have the unique opportunity to give gamers around the world the chance to compete with our brand-new racing prototype.”

CSR 2 is available to download now from the App Store and Google Play.