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This Week at 148Apps: April 16-20

Posted by Chris Kirby on April 21st, 2012

This week at 148Apps.com, two great new apps for kids were featured: AutisMate and Ruckus Reader. Writer Jennifer Allen had this to say about AutisMate: "AutisMate was designed by Jonathan Izak, someone whose younger brother and first cousin who have autism. It allows users to add their own pictures, videos and voice recordings to the app in order to create scenes that help promote positive interactions."

Kevin Stout contributed the following about Ruckus Reader: "When a child is in possession of a device as versatile as an iPad, it could be just as distracting as it is productive. A new series of apps by Ruckus, Ruckus Reader, has been released that help parents keep track of their children’s progress through Ruckus Reader books."

Read more about AutisMate here and about Ruckus Reader here.

Meanwhile, at GiggleApps.com, Amy Solomon was investigating the hidden joys of Smash Your Food HD, "Smash Your Food HD is a highly entertaining app for iPad dedicated to the better understanding of the amounts of sugar, salt and oil found within foods that are commonly eaten. With five levels included, players are asked to determine the amounts of these substances by reviewing the nutritional facts of each food in question and then watching as these foods get pulverized – much to the delight of children."

Read more about Smash Your Food HD at GiggleApps.

And last, but certainly not least, 148Apps.biz writer Kevin Stout reported on Apple's recent change in policy regarding iAd revenues: "Before April 1st, developers earned 60% of the iAd revenue they generated within iAd-supported apps. Now developers will receive 70% of iAd revenues, according to Apple’s Developer Center. Developers will now receive this higher percentage for both app download and iAd revenues. This is likely to be a rather large boost in income for developers that use iAd as their primary source of revenue for their free apps."

Read more about this change at 148Apps.biz..

And, to paraphrase Cronkite, that's the way it was. Keep track of all the latest happenings across the iOS and mobile universe by following us on Twitter and liking us on Facebook. You'll be glad you did. Until next time, watch out for the hoary hosts of Hoggoth!

Finally, Real Marketing For Apps - iAd For Developers

Posted by Chris Hall on July 29th, 2010

Even with apps being as easy as they are to deliver to consumers, being a developer in the App Store is a stressful endeavor. Sure, having a piece of code out there is fun, but getting it to rise to the top of the heap is no easy undertaking.

The thing that most developers find fairly quickly is that it is very hard to get any good exposure. Traditional media (TV, anything print) ads are far too expensive for most app developers, so they tend to gravitate towards app sites like 148Apps. We offer our own advertising and write reviews and articles, but there are just too many apps out there to cover them all, so we have to make snap judgements on first impressions.

To many developers delight, Apple is rolling out iAd For Developers so that they can "promote (their) app(s) to millions of (built in) users across the iAd Network". According to BusinessInsider, Apple will be initially charging 25 cents per click for iAd for Developers." rather than their million dollar contract spots on their current iAd's, so the system will be rather affordable.

Maybe now the developers will feel that they can market their apps on the cheap without hiring a PR firm. Will anybody click on the ads/will we start to resent companies for invading our screen with advertisements? Maybe, but as they say, "any press is good press".

[ Via BusinessInsider ]

iAds Starting To Show Up In App Store Apps

Posted by Ben Harvell on June 22nd, 2010

Apple’s new iAd mobile advertising platform looks to be gearing up for its launch on July 1st with test ads and spaces for iAds appearing in apps on the App Store.

iAd offers a way for developers to make money from free applications by including advertising spaces within their apps that are then filled by Apple’s new service. iAd looks to deliver more engaging advertising by comparison the traditional mobile ads that Steve Jobs seems particularly averse to.

iLounge points to a selection of applications from Avantar that are currently showing spaces for iAd adverts and, at one point, included “iAd integration” in release notes before changing the information to “minor bug fixes”. Whether or not Apple had a hand in this change is unclear although the big space within the app interfaces reading “Test Advertisement” next to the Apple logo would be a dead giveaway if they were going for some secrecy.

[ via iLounge ]

Is Apple Trying to Create a Mobile Ad Monopoly on the iPhone?

Posted by Jeff Scott on April 12th, 2010

A lot of attention has been given to section 3.3.1 in Apple's that developer agreement. That clause forbids apps in the app store that are developed with intermediary programing environments. There is another update in the developer agreement that has the potential to be far more limiting to app developers.

Section 3.3.9 states in part that:

...the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited.

This section states that an application may not include a third party library in your application that collects device data and sends it to another party for processing. The key to this is the "Device Data" in that clause. We can hopefully assume that device data would mean things that relate to a device and not an app. For instance you can't collect the UDID, a unique device identification number, the OS or device version number, and maybe even the location. You are still free to collect and send to be processed app usage data, that the user launches your app at 9am and uses it for 4 minutes for example. What features they use on your app, etc.

While this is restrictive, it does not specifically lock out all analytics and advertising companies. But it does put them at a distinct disadvantage.

Peter Farago, VP of Marketing for Flurry, a leading mobile app analytics company, has had a chance to read over this clause and is looking for further clarification from Apple: "We are seeking clarification from Apple directly. The move appears directed at ad networks, analytics providers and others. The language, as written, would cause Flurry to modify some of what it collects. However, there is no way to understand this fully without working with Apple."

All mobile advertising companies collect data. They collect demographic and usage data to target ads. They also collect data to determine what ads are clicked on. And they collect data about what ads are served. If Apple decides to enforce section 3.3.9 in it's strictest form, this will not allow ad companies to operate in a way that would allow them to be competitive with iAd since iAd doesn't have to abide by these restrictions.

Developer Mark Johnson comments, "Targeting ads raises click through rates - that makes the ad network look like better to it's clients and it allows them to maximize revenue from publisher ad space. Apple is going to launch it's own ad network, that's why they are banning third parties from gathering app usage data - to keep compeating ad networks from using that data for targetting."

This clause seems to create a scenario where Apple has a distinct advantage over other mobile ad platforms. That advantage has the potential to make a huge difference to developers trying to monetize their applications with ads.