NetEase Games and MGM are capitalizing on the success of their mobile game Vikingard by adding more Vikings to their Vikings through a collaboration with the hit TV show Vikings. The event will focus on the first season of the TV show and will grant players the opportunity to experience the story of legendary Viking raider Ragnar Lothbrok.
The collaboration will commence on April 23rd and bring the story of season onewith it as well as some of its main cast to fight alongside. Players will be able to recruit Rollo, Floki, Lagertha and of course Ragnar himself. What could be better than allying with these characters and in true Viking style raiding cities alongside them?
The collab will offer the chance to experience the story of Ragnar, be able to join him and offer advice on his path to being king. Alternatively, the four characters can be invited to visit the player's tribes, receiving insight into their respective journeys. A friendship can even be struck up with the iconic Vikings to earn exclusive rewards.
MGMs Executive Vice President of Global Consumer Products and Experiences, Robert Marick, said: “The Vikings franchise has exploded in popularity around the world, and we look forward to bringing our dedicated fans a new and exciting way to experience epic Vikings adventures with this series of Vikingard in-game integrations.”
Ethan Wang, NetEase Inc's Senior Vice President, added “We’re excited to partner with the Vikings franchise, who undoubtedly influenced and inspired many viewers. We believe this collaboration will be a perfect match and it will bring enjoyment and surprises to both our users and Vikings fans.”
NetEase also confirmed their intentions to hold further Vikings-themed crossovers in the future, with additional events to expand players' journeys through the Vikings universe. Vikingard is available to download now on the App Store and Google Play, with this event being the perfect time to unleash your inner Viking.