The Weather Channel App Updated - Gets a Fresh Look, Social Participation, and Deeper Content.

The Weather Channel has recently updated its The Weather Channel for iOS app. With this update, the app gets a new look (with new icon), a simpler interface, and more. A key feature is "Social Weather," which allows users to report local weather as well as share images of weather conditions via the app.

According to Kevin Doerr, Vice-President for digital products at The Weather Channel, mobile users' wants were key with regards to redesign. “We’ve redesigned the app to create a more streamlined view with better data, more context and a participatory experience for our users,” he says. “Our mobile users want real-time weather, and our new crowd sourcing will provide a deeper layer of data about what’s happening around them right now.”

More information about the redesigned app is available at The Weather Channel press site. The Weather Channel app is available for free on the App Store.