VW Partner with Firemint for VW GTI Advergame

Firemint have developed a special version of their racing game, Real Racing, to help promote the 2010 VW GTI. You could even win a GTI by playing the game. Details on the contest will be posted soon.

VW tapped Firemint to create a special version of their Real Racing, sort of a lite version, with tie-ins to the marketing campaign promoting the 2010 GTI. The app was released late last night at the conclusion of a special premier event in New York hosted by G4's Olivia Munn. Sorry to say, I couldn't be there.

The game itself is a slimmed down one based on the engine of the five star racing game we love so much. The main focus of the game, of course, is to push the new 2010 GTI. So, that's the only car you have to drive in the game and you only have 1 course to drive. What this will give you is a good sense of the realism and amazing console-level quality of the full game, Real Racing.

Try out the 2010 GTI version of the game and if you like it, I highly recommend that you pick up the full version, Real Racing. I really can't say enough good things about it.