As the advert loves to state, Red Bull gives you wings. It also now gives you a global sports, cultural and lifestyle magazine by the name of The Red Bulletin.
This new app for the iPad promises high end magazine content with up to an hour of video and animation throughout. It features numerous interviews with artists and athletes such as baseball star Tim Lincecum as well as features on the likes of art work from Banksy. Other subjects such as base jumping and formula 1 motor racing also feature.
It's a new venture for the drinks company and it certainly makes for a pretty impressive looking magazine with the issue designed specially for iPad owners, taking advantage of the technology behind the device.
The Red Bulletin app also gives access to the international issue which contains a feast of the best stories from all the print editions as well as the exclusive content.
Best of all, it's a free app for iPad owners enabling them to gain a free issue for the month of June.
It's out now in English, German and Polish.