With the release of iOS 7, we reached out to Denys Zhadanov from Readdle to discuss how the massive changes in iOS 7 front end and back end impact an app-focused company like Readdle.

148Apps: How do you feel about the change in look and overall design of iOS 7? Was it taken far enough? Too far?
Screen Shot 2013-09-19 at 10.24.33 PMDenys Zhadanov (DZ): It’s interesting how the feeling towards iOS 7 evolved with time. Say, when it was announced I was more than excited about it. Especially I enjoyed the layering concept of content, controls and background. iOS 7 is definitely fresh, juicy, and bright. However, this excitement then changed radically because of some design exaggerations. Sometimes I felt that Apple has decided to do something new for the sake of it, rather than making something better. Apple is brilliant at managing our expectations and emotions towards their products. They did put an effort in emphasizing what’s important in iOS 7, that’s why after 2 months of active usage I have to say that I really enjoy it. The GM version is way different from the first beta. It’s finished, complete, and consistent. It’ll be interesting to see the adoption rates, but I think it’ll be the highest in Apple’s history.

148Apps: Have you come across any issues with iOS 7 as a developer?
DZ: Readdle apps are well-known for design and user experience. Flat design gives a very limited set of elements to differentiate your product from others. That said, it’s much harder to create iOS 7 app that stands out. Since no-one ever created apps for iOS 7 before, there are no benchmarks. So the main issue for us was to understand how iOS 7 app should look like, how to provide the best experience and how to differentiate Readdle apps from thousands of copycats.

148Apps: How do you expect iOS 7 to affect your apps, if at all? Do you feel rushed to change all of your apps to match the style of iOS 7?

DZ: Since we have 7 major apps, we had to rush in order to submit the updates in time. It is vital to update apps according to the new guidelines and iOS 7 design principles. iOS 6 apps look alienated on the new operating system. iOS 7 affected our app to a great extent. Not only did we have to create a new design, but also follow the logic behind iOS 7 – fast, simple, minimalistic principles. In fact, sometimes we had to create 3 different version of the app and then chose which one to iterate. That felt like creating a new app for the unknown market. Did we feel rushed? Last 3 weeks we’ve been working 14 hours per day with no weekends.

148Apps: What new features of iOS7 are you most excited about taking advantage of in your apps? Is there anything you are able to do with iOS 7 that you were never able to do before?
DZ: Background download is the most exciting feature! It will allow our apps to automatically sync documents on the iPad or iPhone with any cloud service (Dropbox, Google Drive, etc). So you’ll always have your files on hands.

Many thanks to Mr. Zhadanov for his time.

About Denys Zhadanov, Marketing Director, Readdle

Holds a Masters Degree in Business and Management from Aston University. BGS lifetime member.
Spent the last 5 years of his life transforming Readdle from a “garage start-up” into a leading iOS company that creates productivity and business apps. 

As of now, Readdle is a team of 45 based in Ukraine. 7 major product were downloaded more than 13 million times. 

Entrepreneurial type, who works much, sleeps less, and enjoys what he is doing. Avid snowboarder. Believes in spicy food, people, and disruptive technologies.

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