If you'd asked me a while back which company would first release an iPhone app for streaming full-length movies, I'd have probably guessed Netflix. ABC. Blockbuster. Redbox. Hulu. Maybe even Apple.
A much less famous company called mSpot, however, has stolen the crown of "first!"
Not that mSpot is new to the movie streaming business. They've already been offering movie streams for PC, Android, Palm, and Blackberry devices; they also have a music cloud-based storage/streaming service. Now, however, their mSpot Mobile Movies app has reached the App Store. The app allows you to browse movies, watch trailers, and rent movies for watching on your iPhone...or, if you decide you want to switch screens, you can hop onto your PC partway through!
The streaming quality looks pretty solid, and works on both 3G and WiFi (how did that get past AT&T?). As for prices, they offer both a "club" option and an a la carte method. The prices aren't too outrageous, either; movies like Inglourious Basterds and Star Trek are shown as costing just $4.99 to rent, while a small number of old titles like Night of the Living Dead are available for free. mSpot's library isn't enormous, but there are enough good titles there that it's definitely worth a look.
Now, if mSpot can just expand its library, its early advantage could transform it into yet another movie-source contender.