Update: Brian Atz, Founder and CEO of Intelli-Diet, has informed us that the application was successfully submitted and approved by Apple, and is now available to buy. You can download the application through the links below.

Dieting applications and weight planners need something special to make them noticed. It seems that in today’s fast-paced world, the ‘newest diet’ lasts only five minutes until a newer one comes along. But most of these plans all have one thing in common: calorie counting. It’s tried and proven. Or is it?

“After spending $100s on weight loss books, I learned the same thing over and over, eat less and count calories. What I needed was a plan!” writes Brian Atz, the 26 year old Founder and CEO of Intelli-Diet. “To adopt this lifelong, healthy lifestyle, I needed to understand how many calories I burned a day, how many calories I should eat a day, what percent of my calories should come from protein … needless to say, this was way too time consuming, and I quit after 2 weeks.”

Intelli-Diet does things a bit differently. Instead of offering a standard run-of-the-mill calorie-based application for tracking your weight, the application provides three steps to a healthier lifestyle. The first is a personalized eating plan, with no calories mentioned. Next up, an automated grocery list that only has items that you actually like. Thirdly, Intelli-Diet provides weight loss tracking charts and tables for a quick visual reference as to how your diet is going. In addition, the application integrates with Twitter and Facebook so you can keep everyone in the know (if that’s your thing).

“The day I picked up my iPhone, I had an epiphany. This little device, which is always with you at all times, had the power to convert this wealth of data into a format that people can actually use to lose weight.” says Brian. He has since partnered with a Chicago-area registered dietician and developed a database “using the healthiest, most economic and accessible foods” around. The application is now live and priced at $3.99

$4.99
iPhone App - Designed for the iPhone, compatible with the iPad
Released: 2010-09-02 :: Category: Healthcare & Fitness

Posted in: App Store Insiders, Blog

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