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04_oggl_profileHipstamatic has been a bit of an odd duck on the App Store. While it was one of the first photo apps to gain a strong following, it has already been used to take over two billion photos. But, it has been somewhat forgotten now that social sharing has taken center stage. Don’t get me wrong, it still has a large and very vocal following, and also a very creatively talented following, but it doesn’t have the mindshare of an app like Instagram. Somewhat forgotten even though it’s still going strong with over four million monthly users. The reason for it losing mindshare could be that Hipstamatic lacks an integrated social stream like Instagram and others. Well, that is until oggl is released later this week.

Instagram was a great idea, and a very wonderful creative stream of photos, for a short while anyway. But now it’s filled with duck faces, selflies, and bad pictures of food. While oggl is open to anyone, it is expected that it will maintain a much higher quality clientele than what is currently seen in Instagram. While Instagram is mean to share, oggl is mean to inspire. Some of the artists on there already are truly astonishing.

Expected to be on the App Store on Thursday, oggl takes the high quality filter system that Hipstamatic pioneered and adds a sharing community on top of it. They do this for free, ad-free, and the artists retain full rights to their photos. How can they do this? Add-ons of course. The Hipstamatic community is pretty crazy for new lenses and films, the add-ons that add new effects to photos in Hipstamatic. So you can buy them in Hipstamatic and access them in oggl, or you can subscribe to oggl for $0.99/month or $9.99/year and get access to all of the lenses and films ever made.

Now the bad news, oggl will be granting access slowly, over time to those that request it at http://oggl.com/. The slowed down access is to ensure that the service quality isn’t degraded as it ramps up. So, head over there now and request access.

This is an interesting move, if not completely unexpected one for Hipstamatic. It should be a great community for photographers and creative types. That is if they can keep the duck faces to a minimum.

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