Happy 40th Birthday Atari

Posted by Lisa Caplan on June 27th, 2012

It’s a tiny bit depressing that many of us here are older than Atari. Still as OG’s (original geeks) most of us equate the name with our and their glory years of gaming. Recently the former giant has been reinventing itself, having previously released their VCS catalog and a few arcade hits in a Greatest Hits package for iOS, and with more recent forays into the App Store like Circus Atari and Centipedes Origins. They are also winding up a contest for indie developers who took their original, maybe the original video game, PONG and remade it for iOS. The finalists have been announced and can be found here. The company turns 40 today and much of the recent flurry of activity is to celebrate the occasion.

The company was founded back in 1972 with PONG making their presense known to a new generation. Asteroids, Breakout, Centipede, Dig Dug, Paper Boy and dozens of other arcade games became quarter-gobblers through the 70’s and 80’s, while the Atari 2600 defined the home console market.

The company is using the big day to announce a new partnership with Zynga to make mobile titles, freemium games we presume. That’s a dubious partnership, but one that should be interesting to follow. They are also holding a big giveaway, “40 Giveaways in 4 Days” which is open to US residents only, with details on Atari’s Facebook page.

We wish Atari many happy returns of the day, and look forward to a new generation getting to know them on iOS. Check out the nostalgic trailer and peek in the gallery to see a cool infographic on Atari's history.

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