Flipboard, the iPad social magazine app, has announced that Comedy Central's hit show "The Colbert Report" is becoming a content provider, Mashable reports. This marks a big step for what Apple proclaimed was the best iPad app of 2010 because it is the first video contributor to be added the service. Before this announcement, rumors had been circulating that Flipboard would make this move.
What sets Flipboard apart from other media aggregators is how it presents user data from social networks and websites in the form of magazines for users to flip through. It remains to be seen though how video will be integrated into this model beyond just having a dedicated video section. We do know that users won't be able to watch full episodes, just clips and tweets from Colbert himself, a self-proclaimed iPad fan.
Flipboard's video section is currently live. Although "The Colbert Report" is the only announced partner, with Paramount Pictures and Bud Light signed on as advertisers that should change soon. Flipboard is available for free now on the App Store.
[ via Mashable.com ]