Holiday Wish Lists Get A Techie Facelift With Amazon Santa

Those of us of a certain age and demographic will remember the holidays of yore, spent poring over the fragile, tear-prone pages of the Sears catalog, dreaming of all the things Santa might bring. Looks like Amazon is looking to recreate the magic with its latest app, Amazon Santa.

With the tap of a finger, kids and their parents can explore by product category or type a search to find the perfect gift and instantly create a Wish List. Parents can review and edit the Wish List as needed, and easily share each child’s list with grandparents, aunts and uncles, brothers and sisters, and family friends. Wish Lists shared via the Amazon Santa app can only be viewed by family and friends who receive the Wish List link. The list shows recipients wished-for items, including those that have already been purchased, helping to eliminate duplicate gifts.